Superga was born in 1911 in Torino, Italy, when Walter Martiny started production of rubber-soled footwear marked with the Superga logo. In 1925 Superga invented the 2750 model, shoes with vulcanized rubber soles. From 1934, the firm diversified its production to new collections dedicated to other sports and daily life.
Superga UK employs popular celebrities as their brand ambassadors, with whom they collaborate to create a collection of shoes designed by the ambassador each year, including Alexa Chung in 2012, Rita Ora in 2013, and Suki Waterhouse in 2014. Supermodel Binx Walton was announced as brand ambassador for 2015, followed by Abbey Lee Kershaw for 2016. 2017 sees supermodel and bass guitarist Pyper America Smith, sister of male supermodel Lucky Blue, as the brand ambassaor.
Full House stars Mary-Kate Olsen and Ashley Olsen to joined the brand as creative directors for Superga in the US. In 2012 the girls launched a collection of Superga shoes as a collaboration with their luxe ready-to-wear line, The Row, in conjunction with the opening of a Superga Store in New York City.