The brand was founded in 2003. The brand name recalls a Yankees logo, Impact (a bear), easily recognizable. Undisputed protagonists of the collections are the jeans in the middle of the recovery of design style, leaders belonging to the tradition are known for their quality. lines of clothing for men, women and children to highly innovative proposals in terms of contemporary materials, finishing and treatment wise. Jaggy in the Italian style charm meets cosmopolitan moving in the novelty seeking recovery of tradition. The style is comfortable, traditional and contemporary sports for young people, people who love men or women who enjoy nature want to feel comfortable with finesse.